Design Principle - Final Compilation
9.2.2026 - 25.3.2026/ Week 2 - Week 8
Aida Tan Jie Fei / 0385645
Design Principles / Bachelor of Design (Honours) in Creative Media / Taylor's University
Final Compilation
LIST
Migration: The Instinctive Voyage is inspired by the theme of seasonal migration. The title reflects the innate nature of birds, indicating that they migrate to warmer regions before winter. This migration is a journey driven by instinct, and each voyage allows birds to learn and grow, making the experience a natural part of their life cycle.
A gradient background illustrates the transition from autumn to winter, with warm colours at the top and cooler tones at the bottom to represent the changing seasons. The original background was light, but following feedback from the lecturer, it was changed to a darker tone to better complement the birds’ silhouettes and avoid visual conflict.
The birds are arranged to move upward, symbolizing migration and movement. Varying sizes create depth and guide the viewer’s eye from the mountains to the sky. The large bird at the centre serves as the focal point, while smaller birds establish direction and visual flow. Dark silhouettes ensure the birds stand out clearly against the gradient background.
Design principles such as movement, contrast, emphasis, balance, repetition, harmony and unity are applied throughout the artwork. Movement is conveyed through the upward arrangement of birds, while the large central bird serves as the focal point, showing emphasis. Contrast appears between the dark bird silhouettes and the warm gradient sky, and balance is maintained by distributing birds across the composition. Repetition is evident in the repeated bird shapes. Gestalt theory is also applied, as the birds form a cohesive group in an inverted “S” shape rather than appearing as separate elements, enhancing the overall sense of movement. Harmony and unity are achieved through the consistent use of colour, creating a cohesive and visually pleasing composition.
In this module, I learned a lot about design principles and the differences between them, such as Gestalt theory and different types of symbols. Before this module, I only focused on how a design looks, but now I understand that every design has meaning and is supported by certain principles. The part I enjoyed the most was reading the lecture notes and looking for examples of the principles. When I analysed different images, I could clearly see how each design used movement, balance, contrast, and emphasis in different ways, which helped me understand the concepts more clearly.
The part I did not enjoy the most was selecting the artist’s work. It was not because I disliked it, but because it was quite challenging. There were too many choices, and I needed to analyse each artwork carefully, which made the process quite complex and sometimes confusing. However, through this module, I realised that I am actually able to analyse and recreate famous artworks, even though it was based on imitation. This also helped me become more confident in my design work.
What has changed in my learning journey is that I now have a better understanding of art and design. In the future, I hope I can apply the principles that I learned in this module in my own artworks and continue to improve my creativity and confidence in design.
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