Aida Tan Jie Fei (0385645)

24.2.2026 - 8.3.2026/ Week 4 - Week 5 Aida Tan Jie Fei / 0385645 Intercultural Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 2: Field Study LIST Instruction Field Study Submission Feedback Reflection INSTRUCTION Figure 1 Module Instruction In this task, we needed to choose one idea from Task 1 to continue working on for the field study.  [Back to Top] FIELD STUDY After receiving feedback and suggestions from Mr. Fitri, our group started discussing our ideas and decided to proceed with Idea 1 for the field study. We then began searching for suitable locations for the field study, and Megan and Peiying were responsible for this part. （ Field Study Locations ） Then our group started our field study. We used public transport to travel around Kuala Lumpur while conducting our research. We started the study at  Pasar Seni LRT Station , then went to  Muzium Negara MRT Station , followed by  KL Sentral , and then  KLCC LRT Stati...

5.3.2026 - 25.3.2026/ Week 5  - Week 8 Aida Tan Jie Fei / 0385645 Design Principles / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 3: Development & Design LIST Instructions Process Work Reference Progression Colour Exploration   Finalise Idea Final Outcome Feedback Reflection INSTRUCTIONS Figure 1.1 Module Information Figure 1.2 Module Assessment Task In this task, we are required to choose one of our sketches and develop it into a final artwork by exploring color, composition, typeface, and positioning with design principles in mind. After finalizing our idea, we are to create the artwork in A4 size, JPEG format, with at least 300 dpi. [Back to Top] PROCESS WORK Reference Figure 4.1  Reference of Top of Moutain Figure 4.2  Reference of Bird Figure 4.3 Reference of Bird Progression Week 5 This week we started creating our artwork visually, using any method of our choice. I chose to make a digital illustration using Adobe Illustra...

26.2.2026 - 5.3.2026/ Week 4 - Week 5 Aida Tan Jie Fei / 0385645 Design Principles / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 2: Visual  Analysis & Ideation LIST Instructions Lecturers Artist Work Select Visual Analysis Sketches   Feedback Reflection INSTRUCTIONS Figure 1.1 Module Information Figure 1.2 Module Assessment Tasks This is a continuation of Task 1. After we chose our artist’s work, we had to describe the artwork and explain the design principles in detail. Then, we had to create our own sketches based on the design principles used in the artist’s work. [Back to Top] LECTURERS Visual Analysis Visual analysis is a way to understand design by focusing on visual element and design principles. It is  describing and explaining how a design looks and is organised. The purpose and function is to understand the choices the designer made and to see how the design uses visual features to communicate ideas and meaning. Visual analysis ...

3.2.2026 - 20.2.2026/ Week 1 - Week 3 Aida Tan Jie Fei / 0385645 Intercultural Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 1: Proposal LIST Instruction Lectures Process Work Final Work Submission Feedback Reflection INSTRUCTION Figure 1.1 Module Information  [Back To Top] LECTURES Culture & Design Visual : The concept of visual is very broad, it includes everything we can see. Nature counts too, but it only becomes culture when it’s given meaning and a way to express it. The visual includes everything created by humans that we can see, all of which has a function, content, and a purpose to communicate. Design Significance Figure 1.2 Design System Design System Figure 1.3 Design System Design Sensitivity Cultural Sensitivity Awareness Symbols & Images : Symbols and images can mean different things in different cultures, so designers should be careful to avoid misunderstandings or offense. Color : Colors have different meanings across cu...