Aida Tan Jie Fei (0385645)

 ..2026 - ..2026 / Week -Week  Aida Tan Jie Fei / 0385645 Advanced Typography/ Bachelor of Design (Honours) in Creative Media / Taylor's University Task 4: Final Compilation & Reflection

 ..2026 - ..2026 / Week -Week  Aida Tan Jie Fei / 0385645 Advanced Typography/ Bachelor of Design (Honours) in Creative Media / Taylor's University Task 3: Type Exploration and Application 

 13.05.2026 - ..2026 / Week 4 -Week  Aida Tan Jie Fei / 0385645 Advanced Typography/ Bachelor of Design (Honours) in Creative Media / Taylor's University  Task 2: Wordmark and Collateral  LIST Lectures Instructions Process Work Final Work Feedback Reflection Further Reading LECTURES Week 4 AdTypo_4_Designing Type Why do we need to design another typeface? Type design carries a social responsibility so one must continue to improve its legibility Type design is a form of artistic expression Adrian Frutiger is a Swiss type designer who focused on typography and played an important role in the development of typography into the digital era. He designed influential typefaces such as  Univers  and  Frutiger . Frutiger Designed in 1968, the Frutiger typeface aimed to be a clean, distinctive, and highly legible sans serif font, readable both up close and from a distance, with strong emphasis on functionality. During the design process, Frutiger considered rea...

22.04.2026 - 20.05.2026 / Week 1-Week 5 Aida Tan Jie Fei / 0385645 Advanced Typography/ Bachelor of Design (Honours) in Creative Media / Taylor's University Task 1: Exercise  LIST Lectures Instructions Process Work-Exercise 1 Final Outcome Process Work-Exercise 2 Final Outcome Feedback Reflections Further Reading LECTURES Week 1 AdTypo_1_Typographic Systems Typographic systems provide a structured set of rules that guide hierarchy, order of reading, legibility, and contrast in communication and decision-making, offering a framework that supports learning while intuition develops. 1.Axial System: All elements are organised to the left or right of a single axis. Figure 1.1 Axial System 2.Radial System: All elements are extended from a point of focus. Figure 1.2 Radial System 3.Dilatational System: All elements expand from a central point in a circular fashion.  Figure 1.3 Dilatational System 4.Random System: Elements appear to have a specific pattern or relationship. Figure 1.4 ...